The slogan of the HBC Fest has always been ‘Celebrating Music, Art, and Life’. This slogan is there to welcome everyone, not just musicians, but artists and life, to have a good time. This festival has always been a great advertisement for the lifestyle that lies afterhours for many westerners who live in Seoul; a little bit unregistered, a little bit under the influence and always a lot of fun.
Ever since the first festival the HBC fest has done what it can for performers of all castes. Music has, needless to say, dominated the performance types at every festival, that being said each festival has always had the added attraction of non-musical acts.