So, I clicked on to the ould My Yahoo! home page this morning (I’m a Yahoo! user, old school), where I have lots of RSS feeds for the news, mostly Yahoo! news, but also different updates from Reuters, AP, and a number of other sources. To my surprise, I read that there is a presidential election in Brazil coming up. Not only that, but it is in the final stages of completion.
Don’t you think it is odd that information like this isn’t of more significance? Firstly, I don’t think the elections results will effect me drastically, nor do I know anything about the candidates, but Brazil is one of the largest economies in the world, and definitely the most significant economy in the Southern hemisphere. But, this is the first time that I have read anything about the election. The fact that I had to hear about it through Yahoo! news, and not from one of the major newspapers that turn up in my inbox on a daily basis, such as the Irish Times, The Guardian, and the New York Times, is a poor reflection on the quality of the diversity of the news reporting in the world today. Here is strong evidence that the mass media determines our sphere of interest and what we actually know.